In the knitting industry exposure and years of Xuan Jianliang, knitted wool clothing brand successfully created, the Chinese famous trademarklouis vuitton shoes
Game rabbit. In his heart, cashmere clothing market in the next 10 years, the potential and prospects of sustainable development are enormous, but many enterprises to the market are still digging degree is far from enough not to do in-depth Xiaofei channels, consumption, and from the spirit of the brand and culture, then the face of deep consumer groups. Thus, Xuan Jianliang want to use this piece of experimental field Enzo cashmere, knitted clothing onto his large multi-brand development strategy within the framework of the journey.
Accurately locate the core branding
“Enzo is the cashmere of the core demands: love the world, supporting the life.” Sounds a depletion of the words, he was Xuan Jianliang successful operation to control the brand. In his view, with the inter-industry competition, the real opponent is yourself, do not dig into what other people is a core value of the brand. Cashmere has been described as “soft gold.” Mainly because of the scarcity of raw materials and good heat retention, the value of traditional cashmere sweater is mainly based on these two aspects.
In some sense it can be said: They are mainly selling raw materials, the reason why consumers buy, the main reason is because the performance of its inherent warmth. Thus, the scarcity of raw materials and wool have been something the U.S. should not be dug up, it should bring with it more … … Enzo, with a pair of cashmere clothing discount louis vuitton
of extending the mission and passion, and began on the consumption patterns of innovation in cashmere.
“Cashmere clothing to further enhance the key ideas on brand positioning and the accuracy of the operation.” Xuan Jianliang very aware of this. So, start early in the Enzo brand, he was the high-end international brands into a powerful “brain” – the only good Shanghai (International) brand management agency. It is reported that the agency has a successful brand in the Chinese garment industry mode of operation and business management experience, senior consultant Ma Chunlin more successful in recent years to help seven wolf, frog prince, NBA and other well-known clothing brands to enhance and improve.
For this cooperation, Ma Chunlin given goal: to make Enzo gradually build the brand core values, aims to build brand differentiation competitiveness of sustainable development.
How accurate implementation of differentiated brand positioning Enzo, Ma Chunlin that come from thinking of the industry, two basic points. First, from the concept of maximizing the wealth of consumer product demand. Shaping the Enzo product compatibility, launch cashmere coat, jacket, dust coat, and a full range of accessories and other seasonal products, seasonal products to achieve sales of cashmere, cashmere Waichuan, and other material mixed, the difference of innovation and so on. In order to shape the guidance of Enzo in the market forces from abroad on the current constellation of personality characteristics, such as consumer demand for professional design data, as the product style, product mix, brand image, professional services, research and development parameters of each link to a comprehensive, deep mining products, personalized cashmere Waichuan consumer culture.
Enzo cashmere brand LOGO design ideas from “the Bible” in the one tree of life, the essence of the tree of life care delivery, is a symbol of the spirit of the brand Enzo, Enzo advocating the love, care and dedication of the value of life. Chun-Lin Ma Yue, Zai Enzo building the business culture, life, existence, personality, interest and other spiritual embodiment of caring demand, Jiang Enzo Dute distinct form of Renwentezhi and Jiji healthy lifestyle. Enzo trafficking is not a commodity, care, care of her.