miss sixty store

Business News Agency December 29 “and in 2008 compared to this year’s development capacity garment industry there is a certain decline in the vast majority of indicators. However, in main business income growth rate was significantly lower than the level a year earlier, while profits increase speed is higher than the year-earlier level. “Recently, the China Garment Association, executive vice president of Yiang Hengjie that is full of many uncertainties in this era of unprecedented challenges facing the apparel industry, however, is still better than the apparel industry development capacity the level of the textile industry as a whole.
Yiang Hengjie also said that, as the “promoting domestic demand, and ensure growth,” the effect of policies to gradually appear, garment manufacturing costs have also been a certain amount of ease. At the same time, the polarization within the industry, industry and the shift is continually being reinforced. The future, in value-oriented market demands under the industry, the pace of change will become more firm.
Reality: the polarization of intra-industry
Yiang Hengjie said: industry, the phenomenon of polarization, in the financial crisis will exacerbate a period.
“From the export market point of view, the limited export orders further advantage of enterprises are concentrated. Such enterprises are not afraid of no orders coming in, and even increased bargaining power.” Yiang Hengjie said.
Yiang Hengjie also said: In the past in Southeast Asia and other areas of relatively low cost of the transfer orders being to the advantage of Chinese local enterprises to return.
One important reason is: a lot of foreign brands and found that China is still supporting industry, the most complete and processing capacity of the most comprehensive production base. China’s textile and garment industry’s comparative advantage, in the face of reality confirms the role of its compressive strength.
“At least 20 years or so, China’s comparative advantage in textiles and clothing will not be apt.” Yiang Hengjie said.
This conclusion and the Japan External Trade Organization survey coincide. The survey shows: Japanese firms in China focus on the various indicators, the “high-value-added production” and “research and development capabilities” on the rise. China’s export enterprises in these two indicators of overall competitiveness is improving.
In the Yiang Hengjie given a number of advantages of business model among the Group of Jiangsu Morrowind is a classic example.
There was a time, Morrowind part of the foreign customers to circumvent the risk of financial crisis, the order moved to a more “cheap” in Southeast Asia. A result, these foreign customers soon discovered that morning breeze in the manufacturing and R & D and value-added services, has an irreplaceable advantage. In this way, Morrowind not only consolidated its customer base and increased their bargaining power in the negotiations.
In addition, the advantages of business opportunities to win pick up, speed up the readjustment; while SMEs have not yet completely bottomed out.
“Many SMEs are in ‘boil’ the stage, their narrow profit margins, or the preservation Zhiqiu livelihood.” Yiang Hengjie that these weak anti-risk businesses, are some of the lack of core technology and channel business. Despite the overall economic climate is warming, but they are still facing the challenges of survival. From the research perspective, Jiangsu and Zhejiang in the vicinity of processing trade enterprises “boil” down the room for maneuver seems to be stronger for some, but a number of Hong Kong enterprises in Guangdong Province are facing a bigger challenge to survive.
Path: the general trend of industrial transfer
In addition to within the industry has seen an obvious trend of polarization, the other can not be overlooked trend is: in the double external forces and internal force factors, China’s clothing industry has been opening the transfer of the grand blueprint.
Yiang Hengjie to the “transfer industry” as the basic characteristic of Chinese apparel industry is defined as the “second wave.” He said that China’s clothing industry, the transfer of work from the very nature different from the first 30 years of extensive energy consuming, expansion-based economy. “The new industrial transfer,” that all actions should be in the “international industry transfer, China’s economic structural adjustment in the overall framework of” to.
“If the previous stage southeastern coastal industrial transfer to the central and western regions to explore more are spontaneous, independent business behavior, then today’s industrial shift more to the layout of the government’s macroeconomic strategy, by the government-led planning, enterprise actively involved in the overall behavior. “Yiang Hengjie also disclosed that the relevant state ministries and commissions under active investigation and will soon be put on the transfer of China’s textile and garment industry guidance.
So, in this industry within the framework of the transfer of the southeast coastal areas and western regions will receive the kind of new identity position? This will be the key to this change need to answer proposition.
Yiang Hengjie said: In recent years, there were land costs, energy costs, labor costs rising rapidly and eco-environmental constraints, resource-intensive industries and labor-intensive industrial development under constraints optimization and upgrading of industrial structure, increase in pressure. Therefore, the “capital-and technology-intensive and hi-tech industry” to gradually replace the existing traditional manufacturing industry is the inevitable choice for the development of the southeast coastal areas.
The wave of industrial transfer in the undertaking, the central and western regions also showed the potential to live up to expectations.
From the 2008 industry-wide data analysis of economic operation, in the southeast coastal area got in trouble at the same time, central and western areas are still a fairly good development momentum, Jiangxi, Anhui, Henan, Hebei, Hunan and other provinces are resilient in times of hardship in the previous and achieved rapid development.
Inland provinces has become a garment enterprises to invest in active areas. According to statistics, in 2008 the proportion of investment in central and western provinces compared with eight over the same period in 2007 increased 5.66 percentage points, accounting for the apparel industry of the total investment 33.73%. Jiangsu, Zhejiang, Guangdong, Shandong and Fujian province in south-east coast of decline in investment in traditional costumes, obviously, central and western regions the pace is faster than the southeast coastal areas.
“Over the last few years, tremendous changes in China’s market structure, domestic demand to promote China’s economic development has become a major factor in the huge market demand for the Midwest, will attract more enterprises to invest in central and western regions. Industries to shift to both the central and western inland regions exports and domestic demand. “Yiang Hengjie said in future, China will gradually form coastal orders, the Mainland for processing both inside and outside the market, the new operating mode of the clothing industry.
Yiang Hengjie also believes that, at present, the gradient transfer has not yet emerged a large area of inter-administrative development trend, the transfer of the province is still the mainstream. Such as the Southern Jiangsu enterprises to develop in northern Jiangsu, Guangdong Yugoslavia industries gradually developed to the northern part of Guangdong and east-west wings, at the same time, the southeast coast of the shift to central and western regions is also very clear.
According to the China Garment Association released the 2009 “China’s garment industry shift work report,” Survey: At present, the Law Group, an investment of 2.5 billion sent in Sichuan Jianyang create “industrial park in China’s western clothing”; high-state groups to build a new factory in Sichuan, to achieve brand Sichuan localized production, and radiation throughout the western region; to set up subsidiary companies in Chengdu plain, localized operation; part of children’s clothes, Foshan, Guangdong, Sichuan enterprises also have to move; Xiushan County, Chongqing, Xiamen City, Fujian Construction Group signed a cross – co-operation agreement, led by the Transport Construction Group to carry out “in Xiushan for coastal industrial transfer companies to build their homes” program,
Will Quanzhou and other places of clothing, shoes, hats and other products of the production base of the introduction of industrial park.
Future: more focus on market demand, industry
In the Yiang Hengjie view, in addition to the transfer of industries to the layout of the macro-control, industrial development has always been a focus of attention can not be free is the “market demand.”
“In a sense, market demand and industrial development is a typical cause and effect. The former will determine the latter’s future.” Yiang Hengjie said that under the demand-oriented in order to form a truly viable industrial economy. At the same time, only the breakdown of consumer demand, in order to effectively prevent the homogenization of the competitive landscape, enterprises and between enterprises to avoid “market crash.”
Based on this, Yiang Hengjie stressed that enterprises should have sufficient knowledge of the main consumer in the development of high value-added products to meet the high consumption group, we must also develop suitable for mass consumption, clothing, in particular, tap the rural market potential, doing 1.3 billion person’s clothing.
“Domestic garment enterprises want to go out, need to take the cultural connotation of the East into the international fashion elements, the fashion in their lives to capture elements. In addition to the profits made textile manufacturing, but also through brand innovation and increased value-added, that brings consumer terminal value. “Yiang Hengjie said.
Yiang Hengjie Special Note: “should pay special attention to 80, 90 after the consumer group’s spending habits, they will be in the future the mainstream consumer. So that we can continue the story continuity, enterprise development space will increase.”

【Network】 HC clothing this year, Qingdao, Shandong textile and garment industry in overcoming the financial crisis has led to shrinking international market, reduced orders, exports of serious disruption to the adverse effects of, and actively develop domestic and international market, adhere to independent innovation, cultivate brand products, to achieve a smooth sustainable development . 1 to 11 months, the city’s 1077 textile and apparel enterprises above designated size industrial output value of 104.97 billion yuan to complete, an increase of 17.5%, higher than the city’s industrial output growth rate; the completion of export delivery value of 29.13 billion yuan, up by fall below the city’s industrial the average level of exports.
Qingdao Economic and Trade Commission is responsible for industry, told reporters, Qingdao textile and garment industry this year, by accelerating the implementation of structural adjustment, transfer methods, and promote upgrading, innovation constantly improve the industry chain gradually improved. In accordance with national and provincial key industries to adjust the revitalization plan, combined with the practical, Qingdao, the city government issued a “Qingdao Textile & Garment Industry to promote the program,” focus on promoting the 54 textile and garment projects, 10 have been completed and commissioned this year.
In 2009, textile and garment industry base in Qingdao, the pace of building continues to accelerate, Green spun together by awarding “national multi-component yarn fabric differentiation and development base”, marks the escalation of Qingdao textile industry to achieve significant results; plastic Ligezhuang was awarded the “China hat town” national-level industrial bases, and a national cap industry’s first national-level base.
Qingdao textile and garment industry, brand building and innovation capacity significantly increased, namely, hair, red collar, green spun by such a group of textile and garment enterprises have from the OEM, fabric and other intermediate production enterprises, and gradually transform into its own brand product business. For example, the Green Alliance launched colored cotton spinning jacquard fabric, “Ivy League” was named “2010 China’s home textile trend” trend products; that the syndicate had this year, R & D investment increased to 3.6%, rising functionality, differentiation and personalized product-mix, was named as the national innovation-oriented enterprises. Meanwhile, the textile and garment industry, rise with the level of design creativity,
Qingdao local designers Wang Peina was named this year’s China International Fashion Week top ten designers, Shandong Province, became the first national top ten designers.
Qingdao Economic and Trade Commission official said that in 2010, Qingdao will continue to promote adjustment and upgrade of textile and garment industry, focusing on the promotion of independent brand construction, industrial upgrading project construction, industrial public service platform construction, face accessories market construction, R & D Design Center building, the domestic foreign market development and industry and other key investment orientation, to ensure sustained and healthy development of textile and apparel industry.

【Network】 now Huicong clothing, clothing circle talking about the new channel, represented mainly refers to the B2C e-commerce, looking apparel B2C market in 2009, the situation has now anybody’s game. How to enable enterprises to new channels to make a profit at the same time achieve sustained growth, become the industry has been thinking about the issue.
B2C: your side, I Changba debut
Recently, B2C apparel sales originator, once hailed by the media and industry “Fashion Channel pioneers” of the PPG due to their inability to repay debts, offices, factories were closed one after another, declaring a complete failure, becoming the first to be rid of the B2C site.
Nevertheless, China’s apparel B2C space for development is still attracted a large number of “light companies” fought by your side Changba me a great debut trend. According to statistics, at present, clothing retail and below the line ratio of 18% in the United States, in South Korea is 45%, while the end of this year China is expected to reach 3.5% ~ 3.7%. Thus, PPG followers VANCL the largest advertising account for the major portals of the home page, thunder catching up with cars, and real estate advertisers scenario is not surprising.
All along, PPG, has a generous investment in advertising, TV commercials, newspaper ads, magazine ads, Internet advertising popping up everywhere these huge investment in advertising really increase brand awareness, drive sales. However, PPG widely questioned the advertising strategy that the excessive advertising of basic loss of profit PPG empty space.
However, VANCL in the PPG had learned of the split-up to pay advertising costs. Aware of the need rely on heavy investment in advertising sales before they can knock on the door after, VANCL using split mode and the Internet advertising company, that sold a single product for each, VANCL to the Web site 16% ~ 18% of the split charge.
In addition to VANCL, had their own strengths in the vertical B2C online mall, such as the red child, where the passenger Eslite, the new egg nets are also in transition to an integrated online mall. At present, Dangdang department store business, growth has exceeded books business, reaching 180% in the fourth quarter merchandise sales accounted for 20% of total sales. Some experts predict that, with the field of B2C to the expansion of the retail department store, originally a more balanced trade structure will usher in significant changes in the next year.
In the B2C “Light Company” to infiltrate into the garment at the same time, the traditional garment enterprises are also aware of the enormous business opportunities for e-commerce, have accelerated, “OCS.” Not long ago, Jack Jones formed a strategic partnership with Taobao, Taobao Mall at the opening of its flagship store the only online. In addition to coveted China market, the rapid development of online shopping, cleaning of repeated Taobao counterfeit goods on the international giant is also an important reason to buy into the net.
But for traditional businesses, B2C, after all, is also part of the exploratory stage, is bound to experience a period of adjustment, especially for the apparel industry itself, the lower threshold. How does not affect the line, while sales of the development of online sales business, become the focus of the traditional enterprise thinking.

Each production of a knitted garment, the cost from the original 7 yuan to 1 dollar and. This is a Republican Knitting Garment Co., Ltd. Shengzhou an investment in technical improvements to bring benefits. Of the enterprise responsible person said that this investment is five million yuan in technological transformation projects, will double the profits of enterprises.
“Republican Knitting” is a professional knitted garment production and sales of export enterprises, the existing staff more than 400 people, with more than 300 sets of traditional flat knitting machine. Manual operation due to equipment constraints, each device in operation requires a person to look after, not only low productivity, labor costs are relatively high. The face of a number of orders coming into our house, companies only through outward processing, but it is difficult to control product quality, corporate profits have been declining. At the same time, local and foreign enterprises have launched some of the same type of new equipment, market competitiveness continues to increase.
Lag behind! By the end of September this year, faced with financial pressure, “Republican knitting” in Shaoxing Wanfeng company limited by guarantee with the help of financing of five million yuan has introduced more than 40 full-automatic computerized flat knitting machine. In November of this year, new equipment put into production, monthly production reached 3 million.
The company’s responsible person to the floor, Kyohei’s calculations: In the past more than 300 hand-knitting machine needs to operate more than 300 workers, according to the local 70 RMB / day wage level, light a day in wages is necessary to 20000 multi-month to 60 million. Technological transformation, it is now an employee can look after 6 sets of equipment, the total change if the device is equivalent to savings of 5 / 6 of the labor costs, then the cost of wages per month just 10 million.
In addition, the original due to old equipment by hand operation, capacity utilization is low, usually only on the class of the day, and now the new device can adopt a “round the clock” work, which is equivalent equipment, increase in production capacity has doubled. As a result, previously issued orders for most of the outside can be absorbed himself not only product quality control, and some intermediate costs are no longer lost. Floor, Kyohei forecast for next year than this year’s corporate profits more than double the minimum. He said that such generous funding, and will further expand its production capacity.

In the 2010 Shanghai World Expo conference, warm and hospitable Chinese people will wear what clothes to greet the guests at home and abroad? The answer ultimately will be the Expo Bureau released in March of next year. Donghua University, said recently, then notify the Bureau of Shanghai World Expo, the school’s fashion design program has been submitted to the success of the Expo will be selected volunteers, visitors service personnel, concierge reception, drivers, and clothing categories.
Expo mounted sub-spring, summer and autumn
In fact, as early as June 2008, National Dong Hwa University Expo set up a professional fashion design project team, a collection of Donghua University in fashion design, graphic design, clothing construction, materials and many other areas of professional and technical experts and key teachers .
Donghua University occupational clothing design team Expo Shanghai World Expo will be “custom-made” design of the business wear, with “thrift Bo, scientific environment, fun fashion, harmony and diversity” as the overall design approach, with “music”, “and “,” li “,” Magic “as the design theme, which reflects the four themes of joy, harmony, manners, and the meanings of modern technology. Clothing color from the World Expo in Shanghai in the standard color, easily recognizable.
Expo apparel, including volunteers, visitors service personnel, security, concierge reception, fleet drivers, five major occupational groups. Among them, volunteers apparel includes T-shirt, trousers, waistcoat, rain jackets and hats, backpacks, shoes, backpacks, water bottles etc. accessories; visitor service staff, concierge reception, fleet drivers, and contains uniform shirts, jackets, pants, skirt, dress, tie, scarves and so on. All garments are the length of sections, covering spring, summer and autumn.
Add the element of Shanghai culture
Designer Expo staff fully into account the operational needs of the garment to add a number of user-friendly design elements. To volunteer clothing, for example, its summer T shirt of choice is a green fast-drying, moisture wicking, keeps its anti-wrinkle, anti-ultraviolet functional fabrics; waistcoat pocket using multi-functional multi-dimensional design, conveniently placed objects volunteers , waistcoat zippers are used on the reflective material in order to protect the safety of night-time volunteers. Economical and practical characteristics of professional fashion design at the Expo works have reflected, for example, volunteers are used in jackets and pants detachable-style design, can be extended variable short,
Will greatly save the cost of clothing, avoiding the waste of resources.
Because of this Expo cities as the theme, the design team also fully take into account the elements of Shanghai culture. For example, in the design of visitor services, reception staff and concierge staff uniforms, the Magnolia flower shape modeling has been used in the skirt and apparel collar, cuffs, and even flowers plate buttons, shirts shading, the vivid display of China in 2010 Shanghai World Expo will be the geographical and cultural characteristics.

China’s clothing exports has gone from quota restrictions, anti-dumping to technical barriers, “special protection”, etc. After the Gou Gou Kankam, who, faced with the dilemma of repeated recall. Frequent recalls and warnings have made relevant domestic garment export companies suffered huge economic losses in the economic winter where as good as in the worse.
In these situations, the domestic exports of apparel industry has been faced not only questions of profitability, but whether they can survive problems. The ghost of the financial crisis is still hovering did not go now, and we continue to maintain the share of clothing exports, while exports of clothing should be avoided frequent recall of events in order to safeguard “Made in China” dignity.
However, exports of garments have been the issue of the recall, we must clarify the contents of a core, that is, what is the main cause of clothing repeated recall? The usual view is that domestic garment in terms of quality and safety standards fell short of the importing country. But it also just stop at the surface of the problem, in fact, quality or safety issues there are deeper reasons behind it, that is, China’s export enterprises and the importing country, there is poor communication problem. Through the layers of this issue evolution, eventually leading to the current dilemma.
Clothing exports deep recall “swamp”
In recent years, China’s apparel exports have been bogged down in the recall dilemma. Entered in 2009, along with the global spread of economic crisis, was recalled to the embarrassment and fear of increasingly disturbing.
In fact, the so-called recall refers to the market deficiencies into the flow of goods from the hands of recycling markets and end-user behavior, as long as there is likely to lead to consumer health products, safety issues can all be recalled.
At present, the recall of the product categories as countries continue to increase the range of countries involved in the recall expanded recall losses caused by growing, which aroused international markets, especially exports of the country’s attention. In these countries, with the strengthening of its national security awareness, it is the safety of textiles and garments demanding higher consumer spending, national recall of textiles and garments was also a growing trend.
In addition, it should be noted that the recall rate of China’s apparel exports is much higher than other countries. The latest data from the Ministry of Commerce show that the first 5 months of 2009, the EU announced the recall of 92 textile and garment products, Chinese products accounted for 65 places, an increase of up to 442%. Among them, the European Union in May announced the recall of a total of 18 textile and apparel products, including products produced in China accounted for 13, accounting for the recall 72% of textile and apparel products.
In the EU recalled 13 China-made textile and apparel products, there are 12 there is risk of harm due to more than 80% because of small parts and rope does not meet the requirements, especially in decorative rope, a choking hazard to children caused by the presence .
In fact, Europe and the United States and other countries respectively, infants and young children have already developed various kinds of garments strict regulations in place to monitor. Such as the EU’s EN14682, requires a fixed ring on the rope in the clothing / coil tightening, notably in the clothing on the perimeter can not exceed 7.5cm; ring rope / coil flat when fixed in the garment between two points on the outstanding Length must not exceed 7.5cm; 0 ~ 7 years old (height 134cm or less) children’s clothing head and neck region, does not allow any belted or rope; adjustable tie-loop does not exceed 7.5cm in length and so on. These standards, the domestic part of the garment exporters Jingbu known,
And stubbornly in accordance with their standard production were enjoying themselves, and end up in the fate of a product recall also within reason.

“China’s garment industry the most difficult period is over. The industry trend of recovery in stabilizing the situation becomes clear, and the highlight of a structural adjustment.” In the recently held a forum, said China National Garment Association, Deputy Secretary-General painted a closing, China’s apparel industry’s future development “road map”: “In view of the current situation, China’s garment industry will occur five major trends.”
In fact, through the site increasingly clear “road map”, China’s apparel industry is committed to the effectiveness of structural adjustment has been initially apparent.
Trend One: Focus on “fashion creative” industries
“Enhancing the contribution rate of the brand and enhance the flow of control on the market, this is our main attack one of the goals of industrial upgrading.” Said Ken Xie, in order to achieve this goal, we should vigorously develop fashion and creative industries. In his view, fashion and creative industries to understand from the three levels: First, we must have deep cultural heritage as a foundation; Secondly, creative, there must be many good ideas, there is a good innovative thinking; and finally is the industry, it must be implemented in the production and sales, not just stay in fantasy.
At present, some walk in the front of garment companies have quietly begun to enter the fashion and creative industries. Metersbonwe has an 8-digit capital, won with the Paramount and Hasbro’s “Transformers” Copyright China Franchise, Smith Barney became the only Transformers series of apparel brands partners can apparel products the use of its fonts, logo, characters and other images. In addition, “Meters / bonwe” of the brand image is also the movie “Transformers 2″ has been implanted. According to statistics, the clinching of the sale of Smith Barney after the same period last year double-digit increases.
“This collaboration with the Hollywood way of integrated marketing, Nike, Pepsi, BMW, Samsung and other international well-known enterprise’s customary commercial practices, clothing brand for the first time the successful operation of the whole industry a big step forward.” Said Ken Xie, This shows that the practitioners began to clothing as a fashion brand to promote the vision of consumers.
Trend 2: Advantage Enterprise “control” resource
“In the future, the apparel industry does not depend on the development track of the number of expansion, but in quality and efficiency as the center.” In closing, view, China’s garment industry is changing the organizational structure of the domestic market, the brand concentration increased, the dominant brand development create a space.
Data shows that with the advent of the era manufacturing cost, low value-added, over-reliance on exports, mostly small and medium enterprises closed down the state. “The market there was a channel positive advantages in resources, there are brands, has a core collection of competitive enterprises, limited export orders also to the advantage of businesses focused on this trend in the” Shier Wu “period will continue.” According to his analysis Road, the organizational structure of China’s garment industry is undergoing profound changes, the international and domestic resources are rapidly moving toward the edge apparel companies gather.
Trend 3: the transfer of industries to further accelerate the
Optimize regional distribution, the promotion of industry transfer has become a “textile industry restructuring and revitalization of planning” in the adjustment of industrial structure, one of the key tasks. Xie Qing introduced to, in the current circumstances, China’s garment industry is the transfer of the enterprise market behavior and the dual role of guiding the national policy of accelerated under the present trend.
September 1, organized by the China Textile Industry Association, “National Symposium on the development of the textile industry cluster the ninth installment of the textile industry cluster in pilot regions awarding ceremony” was held at Beijing’s Great Hall. Wangjiang County, Anhui Province, etc. It was announced that 23 cities (counties, districts), the town become the ninth named by the China Textile Industry Association, a pilot area of industrial clusters.
Ken Xie believes that this set of 23 pilot areas of textile industry cluster shows a characteristic: the area to undertake the transfer of industries, including both the central and western regions and the relatively developed eastern coastal district towns, such as the Fengxin County, Jiangxi Province, Anhui Provincial Wangjiang County, Anhui Province, Sun Fanchang County, towns and villages, Zhongyuan District, Zhengzhou City, Henan Province, and Erqi Qu, Jilin Province Liaoyuan City, Liaoning Province Kangping County, Fujian Province Youxi so. And this feature of fully embodies the Chinese Textile Industry Association, China National Garment Association, the strategic adjustment of industrial structure.
Trend 4: Net goods market can not be avoided
There is no doubt that the rise of the Internet economy and e-commerce development for a growing number of traditional enterprises and apparel market, recognizes the role of the virtual market platform and power. The Internet has not only become a new generation of consumer lifestyles, and the formation of network goods market garment enterprises of China’s markets in the world can not be avoided.
“In addition to relatively well-known BONO and VANCL, recently I have also learned that a man named ‘T-shirt Walled horizon’ of the network products brand. The brand’s unique in that, will Tianya communities pop culture, the rapid commercialization of symbolic epidemic.” Xie Green introduced the brand as a platform mainly Tianya, mode of operation is discussed and decided upon jointly by the User T-shirt ideas and themes, or hot spots of society events, such as the 60th anniversary celebration of Jackson’s death, etc., from thematic designers upload design, internet voting, after put into production, for online sales.
“The younger generation of creative entrepreneurs are using a huge enthusiasm and fresh creative ideas enrich the market.” Closing, said that these new attempts, is bound to the traditional clothing industry, clothing and clothing market, has brought Italian channels unexpected new ideas, open up a new network product markets, creating new ideas and profit-making points.
Trend 5: Focus on “International supply chain”
A recent incident, none of overseas mergers and acquisitions continuously stimulated the public’s eye, apparel industry’s most cause for concern than the Guangzhou Jian Sheng Trading Co., Ltd. acquired the famous French fashion brand Pierre Cardin news.
Chinese Premier Wen Jiabao has said: “China will accelerate the implementation of the ‘going out’ strategy, focusing on the use of foreign exchange reserves and business ‘going out’ together.” Known as China’s top think tank, the China International Economic and Exchange Center Secretary-General, Ministry of Commerce Wei Jianguo, vice minister of the original speech is more clear: the financial crisis, many countries face serious shortages of capital situation, forming a sharp demand for foreign capital, these countries will strengthen cooperation with China to relax the investment restrictions in some areas, investment or mergers and acquisitions high-quality assets, increased opportunities for advanced technologies.
There are indications that China is about to enter the overseas expansion of the “foreign reserves era.” As the most representative of China’s foreign trade textile and garment industry, how to meet the coming new era?
Xie Qing analysis, from the current status of China’s garment industry overseas acquisitions point of view, the majority of cases are brand cooperative investment. Talent, technology and channels is that the enterprises of overseas M & A targets. The direct purchase of physical assets of foreign plants is also a concrete way. But compared to the brand, technology, channels and cooperation with regard to overseas mergers and acquisitions, physical assets, there is a greater risk of mergers and acquisitions, companies need to understand the foreign-related legal, economic knowledge, and cultural differences exist in Chinese and foreign enterprises.
“Although this is a difficult and complicated process, but also Chinese enterprises, China’s garment industry as well as China’s economy into the international integration, the only way the tide.” Closing, frankly, this is probably the industry’s current and future needs of serious consideration for quite some time and face the topic.

(Reporter Xi Hui Ze) 100 brands exhibited side by side, one hundred designers Zuotang consultation, exhibition area of 5,000 square meters as much as the “Shanghai style costumes Great Exhibition” this week, six from Everbright Convention & Exhibition Center site unveiled is open to front and rear will last 5 days.

Garment industry to Shanghai by the Shanghai Garment Group to launch organized by the end of this seaside costumes big exposition, both three guns, chrysanthemum, Man Kwong, the earth and other well-known time-honored brand enterprises in Shanghai in full exhibitors, more Adidas, Nike, Di Disney, Choya, POLO, and many other international brands apparel manufacturers and processing bases joined together, as a share of all exhibitors and the OTC costumes direct methods are used ones who enjoy a substantial discount, so many international brands is only the international market price of the Exposition 10% ~ 20%, such as those containing fabric capacity of 90% of the PO-LO Women Long Down Jinshou paragraph 88.

To ensure that consumers purchase after the worry-free, the service group for the unconditional return to provide services to exhibitors dress. In addition, the 100 designers will also provide consumers with apparel design consultation.

December 5, Shanghai, Hangzhou Bojun Bojun Software Association Software Technology Co., Ltd., Shenzhen pin state Information Technology Co., Ltd. Hangzhou Textile Center, “Fashion Marketing information application recommendation would be.” At the meeting, Bojun software, enterprise resource portal shows (Portal); Enterprise Business Intelligence System (BI) and wireless terminal solutions for three themes.
Bojun Portal platform aims to consolidate its apparel business involves not only product design, production and distribution of core business management, but also through the configuration of the means of information technology extend to OA, human resources, projections and , store management and other enterprises in the management field, has provided customers with a complete business cycle. PORTAL and the platform of the characteristics of BS, but also the direction of future development of information technology.
Bojun business intelligence system and the United States QLICKTECH companies products, its biggest advantage is rapid, in addition to running speed and beyond is more important is the implementation of the BI cycle is short. In just 2 months time, Bojun has been successfully implemented Esprit, Shokichi, CK, Jiu-tzu, etc. more than 20 major domestic clothing brand enterprises, each enterprise in the implementation of the cycle within 1-2 weeks , this speed to overturn the traditional concept of BI!
Finally, Bo-Jun and sales of the handheld device display state in the clothing industry in-depth application. Inventory in the logistics, retail POS and ordering conference, handheld device shows some unique features. Especially in the order of the applications will be using handheld devices and pin state orders will be Bojun software orders, can generally 3-7 business days, orders will be shortened to 2 days, not only in order to improve efficiency, accuracy , statistical analysis, indicators and other data on the same time, because the shortening of lead times, significant savings in the order will cost. At present, the state Bojun and sales orders will be models
In the domestic clothing, shoes and hats enterprise has attracted wide attention.
Bojun software is the high-end apparel market share in the field of information technology first company with nearly 300 large and medium sized apparel customers, more than 30,000 terminals nationwide POS system, ESPRIT, CK, Aokang, TONYWEAR, etc. are first-line Brand long-term provision of information technology solutions. For more information, please visit: www.burgeon.com.cn